The Lubavitcher Rebbe, Rabbi Menachem M. Schneerson inaugurated the Mitzvah Campaigns to stimulate the performance of certain fundamental Mitzvot (precepts).
This campaign focuses on 10 specific mitzvos, the intention being that through their fulfillment, the individual and the family will come to experience a deeper and more fulfilling relationship with their Jewish Heritage.
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You are proud to be Jewish and feel a closeness and identity with many of the Jewish traditions, and you would like your children to grow up feeling the same way. But is not going to happen by itself, not with the apathy and alienation common today. What steps will work? An impartial analysis of Jewish History shows that the only way to communicate and transmit Jewish identity across the generation gap has been the careful observances of Jewish precepts. When children develop an identification and a warm feeling for certain scenes and moments in Judaism, their powers of association bring about a feeling for the totality of our Jewish heritage.
THERE IS SOMETHING IN IT FOR YOU TOOMitzvos are not only for children. The Hebrew word for precept is "Mitzvah," which is etymologically related to the word "connection." By fulfilling a precept you are developing a link, establishing a connection between yourself, your Jewish heritage and G-d. Each Mitzvah is a communication bridge providing powerful lessons for individual growth and personal development.
THE 10 POINT MITZVAH CAMPAIGN
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Hillel, (one
of the greatest sages of the Mishna), explained, that the
love for ones fellow man, and the stages of personal development
necessary for that love to be genuine are fundamental to Jewish
observance. 
The campaign
for Torah Education wants to involve any and every Jewish
child in an educational program that will teach him/her what
it means to live as a Jew. Likewise, adults are encouraged
to enroll in study groups and seminars commensurate with their
background and knowledge. 
Rabbi Schneur
Zalman of Liadi, the founder of the Chabad-Lubavitch Movement
explained, that Torah study should be fixed not only in time,
but also in soul, i.e., that it should be the vortex around
which the entire spectrum of everyday life revolves. 
The Torah
describes Tefillin as a sign, a public statement of Jewish
involvement. By donning Tefillin daily, an individual gives
expression to his basic feeling of Jewish identity, and its
importance to him. 
A Mezuzoh
designates a house, or room as Jewish. It is a clear sign
of the nature of the environment. The Mezuzoh should be on
the right door-post of every room. The Divine name S-H-A-D-A-I
on the outside of each Mezuzoh, is explained by our Sages
to also signify that the Al-mighty is "Guardian of the Doorways
of Israel." The Mezuzoh protects the home and its occupants.
Tzedokoh,
though commonly translated as charity, literally means correct
or righteous. 
An environment
teaches. What you have in your home helps determine what type
of home you will have. 
Light is a
subject which has stirred the imagination of poets, scientists
and psychologists. Because its nature is so different from
other material entities, it is frequently used to describe
spiritual insight. 
Eating Kosher
food serves to bring home, on a very basic and fundamental
level, and identification with one's Jewishness. 
Marriage
and sexuality are treated very carefully by the Jewish tradition.